Media Audiences

Media Audiences

The most important thing about this reading is to understand what are the media audiences, so we could understand who were the intended readers oh each advertisement. According to Livingstone they are three issues or challenges that we have to know to understand the audience research.

Technology: Where she told us that we have to understand audiences’ relationship to a new spectrum of media outlets, like the interlocking of old and new media, that now we know its convergence.

Also the Social/Spatial: To see that while technology is changing also the physical and social locations of the audiences are. We were simple audiences and now because of all the developing we are a contemporary “diffused audience – that is almost permanently connected to one electronic medium or another, across almost every activity of social and private life” (Abercrombie and and Longhurst 1998). This is so impressive but know I’m getting used to it, along all the course I had realized that we are really connected to media almost all day long. We are becoming very dependant to it, and I’m sure most of us couldn’t live one day with out technology. After talking about that last concept, they introduce us to the contemporary audiences that are diffused across space. So now we can related this to some of the past lectures where we learned that now the media targets are more complicated because we used a lot of broadcasting sources.

The last issue is Experience how is the audience experiencing any change, like individualization and interactivity. About these two we fit perfectly to it, because for example we have our own computer and facebook.

Following the reading I think I found a lot of similarities to the past readings, because they mentioned about the importance of reality T.V or making the audience part of the show. That now especially in the USA the viewers dream of becoming part of the show, because its getting easier to become “famous”. I think this is very influential but this is also hurting society, because a lot of people specially teenagers are basing their lifes in becoming famous.

Also this cultural and social changes have produced a different type of audience-experience that Abercrombie and Longhurst call it diffused audience. Telling us that “in contemporary society, everyone becomes an audience all the time.” And this is true because media is part of our everyday life. I love when they refer to this concepts like inseparable. Another way to understand it, was when they talk about how people are simultaneously media performers and audience members.

I have study Foucault but I didn’t understand how the concept “power” was related to the reading.

The next concept they talk about was Media Culture, that was introduced by Alasuutaari in 1999. And he refers on how we are orientated towards media and deal with them on our lives. When I read this I remember of our inquiry about collecting all the media that one person used in a week, and also I related with the further reading “Research Questions for the Evolving Communications Landscape”, when they talk about mediated communication, especially the part when the make us think why we choose each media amongst all the possibilities, and when we use one medium amongst the others, or like they call it between the repertoire of practices.

They talk about how is getting very popular to be on the set of your favourite programs and I remember this last Easter when I went to New Zealand and went to the set of Lord of the Rings and Narnia. At last they tell us about the distance between audiences and media industry that is stills being real but we can cross it symbolically like with Skype. We can related this with the second reading when talking about evolution, because I remember when I was like 10 years old and our School took us to the US embassy so we could talk with some kids form another school in Texas. That was a huge step for us, and now is funny to think that now all people that have a computer and internet can have this kind of broadcasting.

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