Media Audiences

where we read Research Questions for the evolving communications Landscape by Leslie Haddon.

This weeks readings was a perfect example of somehting that seemed like a chore. Throughout reading this article, i half  fell asleep and had to force myself to read the whole thing. I guess its not the fact that its “boring” but the fact that understand it quite well just like the first few articles that i read when we first started this course.

Haddon talks about communication practices as a repertoire. For those who don’t know what this word means, those like me, i googled up the word and this is what came up:

the entire stock of works existing in a particular artistic field

Ah, see media exists even when we try to think of what to write!

The good thing about this reading is that it breaks in down by stating the questions and answering them under the following sub-heading, this made it alot easier to udnerstand and read.
Haddon states the boundaries of communication-related Pratices or “communication repertoires” as she puts it. Haddon states that communication is often thought as an exchange of words or information between people” which makes me realise that i, myself think of communication in that way. She uses the example of a mobile phone to show that communictaion is not only an exchange of words or information between people but that is has a broader aset of actions than we know, which we can use to modify the communication act, such as the way we switch off our mobbased on historical ile phone before we sleep to block people out from our wake, or who our number is given to. Haddcon then expresses her thoughts that these types of action “may be considered to be a part of an expanded definition of use”.

The second part of the article is based on the history of the practices as she goes on by stating where the practices actually come from. In which she asks how ‘new’ these practices are actually. Which brings me to the same point stated in my last blog, media has been around for quite some time, which means that these concepts are not old, but not new either as they may have applied to the exact same thing just less technological advanced things. We grew up in a world where all these concepts are not known, but are unconsciously known as in some way they all apply to us without knowing especially those who don’t study these subjects, i mean how many of you actually knew these concepts before we learnt them?

So, in a world where we grew up with these concepts, how new are they really?


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